temporary art program

You are invited to participate in the new downtown program for Victorian Square

Objective:
The Victorian Square Temporary Art Program is a curated
collection that will showcase regularly rotating installed art
throughout downtown Sparks, Nevada. This program invites
artists to temporarily exhibit select works in selected areas.
The collection will rotate every two years.
Goals:
• Create attractive public environments by integrating
outdoor art into public spaces;
• Showcase public art that celebrates Sparks’ historical and aesthetic values;
• Invest in Sparks’ cultural environment;
• Enhance the character of Sparks through visibility of community-valued artworks;
• Promote public participation and interaction with artists and artwork; and
• Stimulate the downtown economy through increased pedestrian activity and organized art
walks, events and educational opportunities.

Community Partners and Events
The City will work the 39 North Downtown, Sierra Arts Foundation and Sparks Heritage Museum to
create monthly artwalks as part of the 3rd Thursday events
downtown. Participants will be given a printed map or
directed to an online map and encouraged to view all the
downtown pieces. Along with the outdoor structures and
mural, any business that is participating in the Galleries at
Work program with Sierra Arts will be included on the
map.
39 North Downtown will coordinate with your businesses
to participate by hosting exhibiting visual artists or
performing artists (music, poetry theatre, etc.) during the event. This will also increase foot traffic into
your businesses.
Sparks Heritage Museum will open museum, train display and Glendale schoolhouse for later hours and
free to the public. Volunteer docents will encourage tours.
Outside the monthly events, the artwork tour will be available online through websites and apps. This
program will utilize a state-of-the-art technology to enhance the user experience to also include
notifications of new displays, access to parking, road construction and other information to help visitors.
City of Sparks Arts and Culture Advisory Committee

Merchant Involvement
This program is designed to bring people to the downtown area, however this economic driver is reliant
on your business to support the program. These are ways to back this work being done for your
business, your neighboring businesses, and the community:
• Host an artist through the Gallery at Work program*
• Host a mini-event in your business during 3rd Thursdays event*
o Live music
o Poetry readings
o Story-Telling
o Improvisation
o Kids or Family Activity
o Artist meet and greet
o Artist booth
• Promote the 3rd Thursdays through your social
media channels*
• Donate a monthly prize for participants of the Art
Walk*
• Put flyers of the event in your Check Binder or on the Tables
• Donate food or beverages for the monthly Artists receptions in the Sparks Heritage Museum
and Depot Gallery
• Tell your patrons to stop by the two museums downtown
• Develop an enticing food or beverage special for the 3rd Thursday event
*These are required to be a part of the promotion

To sign up: 39northdowntown.org
Contacts:
Angela Handler, 39 North Downtown angela@39northdowntown.com 775-690-2581
Tracey Oliver, Sierra Arts Foundation tracey@sierra-arts.org 775-329-2787
Christine Johnson, Sparks Heritage Museum Christine@sparksmuseum.org 775-355-1155
Francine Burge, City of Sparks Fburge@cityofspark.us 775-353-7856